THE IMPACT OF BUSINESS ANALYTICS ON CUSTOMER INSIGHTS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
THE IMPACT OF BUSINESS ANALYTICS ON CUSTOMER INSIGHTS
This study explores the impact of business analytics on gaining deeper customer insights and improving customer relationship management strategies. The objectives include assessing how analytics tools and techniques contribute to understanding customer preferences, behavior patterns, and satisfaction levels. A survey research design is employed to collect data from a sample of 300 respondents selected using the Taro Yamane formula, ensuring a diverse representation across industries. The case study focuses on a hospitality industry firm in Kano, Nigeria, renowned for its data-driven customer engagement strategies. The reliability coefficient score, measured through internal consistency checks, is 0.86, indicating strong reliability of the research findings. Findings reveal that business analytics significantly enhance customer insights by providing actionable data for personalized marketing, service customization, and improved customer retention strategies. The study recommends that businesses adopt advanced analytics tools, leverage customer data for targeted marketing campaigns, and prioritize data privacy and security to build long-term customer relationships and competitive advantage.
Related Project Materials
An appraisal of informal education’s role in promoting responsible social media use among secondary school students in Birnin Kudu Local Government Area, Jigawa State
Background of the study
In the digital age, social media has become a pervasive influence on the lives of secondary school...
LOCAL GOVERNMENT AS A VEHICLE FOR ECONOMIC DEVELOPMENT
ABSTRACT
The study was carried out with the aim of assessing local government as a vehicle for economic development in N...
THE INFLUENCE OF ONBOARDING PROGRAMS ON RECRUITMENT EFFECTIVENESS
Abstract : THE INFLUENCE OF ONBOARDING PROGRAMS ON RECRUITMENT EFFECTIVENESS
The objective of this study is to investigate the influence...
A review of interactive digital ads on consumer attention spans: Evidence from an online advertising campaign in Kano, Nigeria
Background of the study
Interactive digital ads have gained prominence as a means of capturing consumer attention in an...
THE ROLE OF PROFESSIONAL SECRETARIES IN COMMERCIAL BANK
Abstract
The research study investigated the role of secretaries in computerized offices, with particular reference to c...
Evaluation of AI-Based Proctoring Systems for Online Examinations in Bayero University, Kano, Kano State
Background of the Study
Online examinations have become increasingly prevalent as universities adapt to digital learning e...
DESIGN AND IMPLEMENTATION OF MOBILE APPLICATION RESULT CHECKER
ABSTRACT
In this project work, we present a way to bring information to students by leveraging the availability of p...
THE EFFECT OF COMMUNICATION ON THE ATTITUDES OF MOTHERS TOWARDS CHILDHOOD KILLER DISEASES AND NATIONAL PROGRAMME ON IMMUNIZATION
ABSTRACT
The study attempted to investigate the the effect of communication on the attitudes of mothers towards childhoo...
The influence of socio-cultural beliefs on maternal mortality in Ilesa East Local Government Area, Osun State.
Background of the study:
Socio-cultural beliefs play a significant role in shaping health behaviors and outcomes, particularly in materna...
AN EVALUATION OF INTEGRATED MARKETING STRATEGIES ON BRAND CONSISTENCY: A STUDY OF A MULTINATIONAL FMCG FIRM IN PORT HARCOURT, NIGERIA.
Background of the study:
Integrated marketing strategies aim to deliver a unified and consistent message across multiple channels, ensuring...
